SEARCH ENGINE OPTIMIZATION
The
SEO program covers the following processes and services:
Beta
hand-submission of the site to major free search engines and directories.
Initial Site and Target Audience Analysis:
Discussions with client / Q&A about the site, target audience,
business etc.
Site audience analysis (requires researching competitors websites)
Initial site analysis including page rank, link-popularity
& search engine saturation analysis
Keyword Research:
Raw keyword research
Detailed keyword research
Site page rank based keyword phrase ranking evaluation
Keyword analysis and value additions
Keyword selection – up to 15 keyword phrases
Search Engine Friendliness Analysis:
Site design analysis
Site architecture analysis
Site directory structure analysis
Site filenames analysis
Site navigation analysis
Site HTML & scripts code analysis
Site content analysis
Competition and Ranking Gap Analysis:
Initial pre-optimization site ranking report with 15 finalized
keyword phrases
Competitor ranking analysis
Competitor page rank analysis
Competitor link-backs analysis
Competitor site search engine saturation analysis
Competitor site SEO levels analysis
SEO Copywriting / Copy Optimization:
SEO copywriting for existing content of the site
Copywriting and optimization of Meta tags, Alt text and Title
Attributes
Anchor text copy optimization
Site Code Optimization (max 15 pages):
Customized optimization of up to 15 different important pages
with 15 keyword phrases
Creation of targeted, optimized meta tags.
Implementation of optimized filenames, image names & directory
names.
Creation and implementation of customized 404 Error Page
Handling of older file name/directory names ‘301 - Permanently
Moved’ redirects
Creation of a search engine friendly site map
Creation of optimized text-based navigation of the site
Optimizing inter-linking within the web pages of the site
Controlling content headings through optimized CSS (Cascading
Style Sheets)
Addition of robots.txt file for excluded content
Hand-submissions of the Home Page to major search engines and
directories:
Pre-selection of most appropriate site categories and submission
text
Hand-submissions to Free search engines & Directories
Submission to Free trade-specific search engines, directories
and yellow pages
Assistance in identifying the most appropriate category for
Yahoo Submission
Submission Report
Ranking
Report:
Detailed Ranking Report after first indexing of site across
various Search Engines
Evaluation of pre-optimization and post-optimization ranking
and visibility analysis
Service
Deliverables:
Beta submission report
Site and audience analysis report
Final 15 selected keyword phrase list with supporting research
Pre-optimization ranking report
SE friendliness current status report of problems
SE friendliness deployment recommendations
Competitor analysis
Gap analysis and recommendation report
Copywriting report
Site optimization report
Post-optimization ranking report
SEO Monthly Maintenance
Taking the information gathered in the monthly SEO reports, we then update
your website periodically to reflect the findings. Once you make it into
the top 20 positions then your competitors are going to be looking at
your site for ways to gain the advantage.
* Maintenance on Webpage design: Monthly changes of content to your
website, this is a good option if you intend on publishing a monthly newsletter
or want the option of changing a description on a continuous basis. |
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